Shopify Squad / Selling through AI chats
How to sell on ChatGPT with Shopify
Who qualifies, what you have to set up, and where the customer actually pays when they buy from ChatGPT.
If your Shopify store sells to customers in the United States and your products qualify for Shopify Catalog, you are probably already selling on ChatGPT. The channel is on by default for eligible stores, and there is no app to install and no ChatGPT fee.
ChatGPT is a discovery channel. When a shopper decides to buy, they pay on your own online store checkout, opened in ChatGPT’s in-app browser or in a new tab on ChatGPT web. Your checkout customizations, branding and payment methods all apply.
Check that your store qualifies
You need all of these:
- Your store sells to customers in the United States. The business itself can be based anywhere.
- Your products are eligible for Shopify Catalog.
- You have agreed to the Shopify Agentic Storefronts Supplemental Terms of Service.
- Your Terms of service, Privacy policy and Return and refund policy are completed under Settings > Policies.
If any of these is missing, products won’t reach ChatGPT through Shopify.
See whether Shopify Catalog includes your products
ChatGPT gets your products from Shopify Catalog. To check your status:
- In your Shopify admin, go to Sales channels > Agentic.
- Look at Sources > Shopify Catalog.
- If your store is eligible, you see a product count. Click it to review which products are included and how their data is mapped.
- If you see an Ineligible warning, click it to read the reason.
The most common blockers are a store in private mode, products without an image or with a price of 0, products that are Unlisted or hidden from search engines, and products in excluded categories such as alcohol, weapons or event tickets. The Shopify Catalog requirements page has the full list, and our Shopify Catalog ineligible guide walks through each fix.
Shopify also reviews eligibility over time, based on account standing and operating history: verified email, two-step authentication, genuine sales, prompt fulfilment, low chargebacks and Shopify Payments in good standing if you use it. A store can lose eligibility it once had.
Get your product pages ready for ChatGPT
Shopify sends ChatGPT the data in your Catalog listing: titles, descriptions, options, images, prices and availability. What affects your product pages:
- Put legal disclosures early. Required disclosures should sit within the first 6,000 characters of the product description.
- B2B-only products aren’t supported.
- Some categories never appear. Products in OpenAI’s prohibited categories don’t show in ChatGPT results, even if Catalog includes them.
On the Channel mapping page you can customise the data Catalog shares, group variants into one listing, and choose whether price or compare-at price is the list price.
If your descriptions are thin, our guide to the Shopify AI product description generator covers writing them inside the product editor.
Where the customer pays
| Channel | Where the customer pays |
|---|---|
| ChatGPT | Your online store checkout, inside ChatGPT’s in-app browser or a new tab |
| Google AI Mode and Gemini, Microsoft Copilot, Meta surfaces | A Shopify-powered direct checkout inside the chat, if direct checkout is active |
Because ChatGPT always hands the buyer to your checkout, there is no Direct checkout switch for ChatGPT. Orders from ChatGPT appear in your Shopify admin with channel or referrer attribution. You pay your standard payment processing fees and nothing to ChatGPT.
Claim your business profile in ChatGPT (optional)
Separately from selling, you can claim a business profile in ChatGPT and see insights. Shopify offers this through the ChatGPT Business app, though you can also claim the profile directly with OpenAI.
- In your Shopify admin, go to Apps > ChatGPT.
- Click Get started and log in.
- Claim the matching business, or create a profile.
- Click Manage business, then Verify with Persona.
Profiles and insights are available globally. Insights show how often ChatGPT mentions your business and how many visits you get from ChatGPT, in aggregate and without private conversation details, and only once there is enough activity. Business agents, which recommend products and answer questions but don’t complete purchases, are available only to eligible stores based in the US.
Choose which AI channels you sell on
ChatGPT is one of several channels Shopify manages under Sales channels > Agentic, next to Google AI Mode and Gemini, Microsoft Copilot and Meta surfaces. Each has its own country rules and checkout behaviour. Google has its own setup through Merchant Center, covered in our Shopify Google AI Mode guide.
If you’d rather not be on ChatGPT, open Sales channels > Agentic, deactivate Allow Shopify to manage for me, click ChatGPT, deactivate Shopify Catalog access and click Save. Shopify says data sharing can take up to 7 days to stop, and your products can still appear in ChatGPT through web crawling. Our Shopify agentic storefronts opt out guide covers every switch, and Shopify robots.txt and AI crawlers covers the crawler side.