Sell in Google AI Mode and Gemini from Shopify

To sell in Google AI Mode and Gemini from Shopify, you need customers in the United States, Canada or Australia, a Google Merchant Center account with your products in it, and products that qualify for Shopify Catalog. Once those are in place, direct checkout is on by default: shoppers click Buy in AI Mode or Gemini and pay without visiting your store.

The difference from ChatGPT is where the products come from. Google gets them from your Merchant Center account, not from Shopify Catalog alone, so the Merchant Center feed is the part most stores need to set up.

Check the requirements

You need:

You sell to customers in the US, Canada or Australia. Your store can be based anywhere.
You have a valid Google Merchant Center account that meets Google’s requirements.
Your products are in Merchant Center, through the Google & YouTube sales channel, a third-party feed provider, or manual upload.
Your products are eligible for Shopify Catalog.
You have agreed to the Shopify Agentic Storefronts Supplemental Terms of Service.
Your Terms of service, Privacy policy and Return and refund policy are completed under Settings > Policies.

If the Catalog check fails, start with our Shopify Catalog ineligible guide.

Get your products into Merchant Center

You already	Do this
Send products to Merchant Center with a feed app or manual upload	Nothing more in Shopify for this channel
Have no feed, or want Shopify to keep it in sync	Install the Google & YouTube sales channel and turn on auto-sync

Install the Google & YouTube channel from the Shopify App Store. It sends your products and store details to Merchant Center. Installing it can also create a Merchant Center account if you don’t have one.

Before you connect, check the Google & YouTube channel requirements:

Your online store isn’t in private mode, and you have a valid payment provider set up.
You sell to a supported shipping country in a currency that matches that country, with shipping rates that meet Merchant Center’s requirements where your country needs them.
A refund policy and terms of service are on your online store and in your footer menu.
Contact details (mailing address, phone, email or a contact form) are published on a page customers can see.
Your Merchant Center account is tied to a verified domain that isn’t linked to another account. Multi-client Merchant Center accounts can’t sync products.

If you already use a Merchant Center account for a feed or Google Ads, connecting it to Shopify overwrites the existing product feed. A domain claimed by another Merchant Center account can be transferred to the one you connect.

Turn on product and shipping sync

If you use the Google & YouTube channel, open the channel’s settings and, in the Product feed section, activate:

Automatically sync products
Automatically sync shipping information

Keep product data and policies consistent between Shopify and Merchant Center, especially your return and refund policy.

Decide whether customers pay inside Google

Direct checkout is on by default. With it on, the customer clicks Buy, enters shipping and payment details and clicks Pay now to pay by credit or debit card in a Shopify-powered checkout. With it off, they still find your products but are sent to your online store to buy.

To change it:

In your Shopify admin, go to Sales channels > Agentic.
Deactivate Allow Shopify to manage for me.
Click Google AI Mode and Gemini.
Activate or deactivate Direct checkout.
Click Save.

Direct checkout is rolling out gradually to customers in the US, Canada and Australia. Shoppers who don’t have it yet are redirected to your store either way.

Know what direct checkout doesn’t support

Check these limits before you keep direct checkout on:

Not supported: custom pixels, Google Analytics tracking during checkout, local delivery, pickup in store and pickup points.
Products not supported: subscription-only products, bundles, customizable products and B2B-only products.
Supported: Shopify Functions and discounts, both automatic and codes.

If you rely on checkout tracking or local pickup, sending buyers to your own store may suit you better. There are no fees beyond standard payment processing.

Where orders show up

Orders from AI Mode and Gemini appear in your Shopify admin with channel or referrer attribution.

Other AI channels and opting out

Google is one of several channels under Sales channels > Agentic. ChatGPT works differently: it has no direct checkout and requires US customers. See how to sell on ChatGPT with Shopify. To pause or leave any channel, including Google, see Shopify agentic storefronts opt out.